Connect With Your Customers Where They Are.
Demand is about reaching your customers where they are. Consider us a member of your team and let us augment the multiple action items that help you reach your campaign R.O.I. goals.
We provide these services to help you answer these questions:
- Demand Gen plans and Budgets
- Account Based Marketing Campaigns (ABM Certified)
- Channel Gap Analysis
- Competitors Market and Media Research
- Managing SME’s
- Eloqua and Marketo Campaign Canvasses
- Message Mapping and Analysis
- Customer Touch-Point Audits, Mapping with Analysis
- Social Media Audits
- Pricing Strategy for profit
- Sales Enablement Analysis with Proven Methodologies
- Cross Functional Team Coordination
Demand Gen Case Study: Opening Doors for Sales Reps with Integrated, Dimensional and Personalized Campaigns
BTS Master Testers Dimensional Multi-Touch Campaign
Included in Campaign:
– Dimensional Direct Mail Print – Three versions – Reach ~ 1,400
– Dimensional E-mail – Three versions – sent to targeted list ~ Reach 1,000
– Telemarketing – Three scripts – 1,463 contacts called
Results – Delivered over $16 million in quota to the sales force before end of their fiscal year.
Social Media Demand Gen Case Study: Project Management – Anritsu’s Toughest Site Competition
A social media campaign that asked customers of a popular product to tell us how they and their Anritsu gear endured some of the toughest telecom cell sites in America. A Harley-Davidson® motorcycle was the grand prize. Integrating Facebook into the campaign, we captured media rich video and image content and created ongoing customer case studies that could be used for years to come to help sales enablement. The contest ran two years in a row and was picked up by news media as well.
– Contest Intro Video
– Direct Mail e-Mail
– Direct Mail print
– Facebook Campaign
– Video Integration with Brightcove server to website
– Co-op Marketing with Channel Partners
Give us a call, we are happy to meet and discuss your current challenges. We can help you create a plan for improving your bottom line!